@inproceedings{oai:kutarr.kochi-tech.ac.jp:00001004,
 author = {Yamaguchi, Shinji},
 book = {Society for Social Management Systems Internet Journal},
 issue = {1},
 month = {Mar},
 note = {This paper gives application of T (Taguchi) method to the relationship between retail price and specification factors of airconditiners. So, the specifications factors data from catalogue , and retail price data from internet web data and retail store as mass-merchant. The results show that effective factors are some specification factors, some manufacturer, some stores. There are cost competitiveness and brand power between mass merchant and manufacturer’s route store , and each manufacture.},
 publisher = {Society for Social Management Systems},
 title = {Comparison Of Price Competetiveness Of Airconditioner : Applying T(Taguchi) Method Between Retail Price And Specifications},
 volume = {6},
 year = {2010}
}