@inproceedings{oai:kutarr.kochi-tech.ac.jp:00001024,
 author = {Hiraki, Hirohisa and Hirano, Makoto},
 book = {Society for Social Management Systems Internet Journal},
 issue = {1},
 month = {Mar},
 note = {Field Emission Lamp (FEL) technology is one of the hopeful new green light technologies to realize ecological social lives in the future. The paper describes two cases of commercializing the technology as a high-tech start-up business. In general, start-up business is said to be an effective way for developing new business of commercializing advanced technologies which were developed in universities. Particularly in the USA, huge amount of money is invested to hopeful high-tech start-ups from the expectation for J-curve, rapid growth of sales of new products and high return to the investors. To get high return for investment and rapid growth of sales, most of start-up enterprises target huge market and focus on developing such drastic application field. However, this kind of management manner would be effective only if they have some circumstance conditions as indicated below. A) They have relevant supports on business strategy and human resource, such as “hands-on” by capitalists. B) They have continuous, strong supports on finance and technology. C) Good timing/matching on technology advancement and market growth The paper analyzes two kinds of management manners on start-up businesses of developing FEL in Japan, and discusses about the effectiveness of them in respect to surrounding circumstance conditions. As a result, it was implicated that a management manner aiming for sustainable innovation and moderate growth in middle size market area by utilizing alliance with large enterprises is more effective for growing high-tech start-ups in current Japanese society than what we call J-curve, American-style venturing manner.},
 publisher = {Society for Social Management Systems},
 title = {Strategic Management for Sustainable Innovation : Effective Manner for Growing Japanese High-Tech Start-ups},
 volume = {6},
 year = {2010}
}