@inproceedings{oai:kutarr.kochi-tech.ac.jp:00001158, author = {Sumida, Kazutoshi and Tomisawa, Osamu}, book = {Society for Social Management Systems Internet Journal}, month = {May}, note = {Development of local special products has been believed to be an effective way for regional vitalization up until now. Problem was that a lot of these products which were developed successfully have failed to be commercialized due to the hard barrier of distribution channel system. This paper investigates success cases of regional vitalization in Kochi prefecture which is suffering population decreases and severe aging problem. The cases were analyzed from the aspect of management and marketing. It tries to clarify factors for successful special products development for regional vitalization.}, publisher = {Society for Social Management Systems}, title = {STUDY ON THE DEVELOPMENT OF REGIONAL PRODUCTS : a Case Study of Kochi Prefecture}, volume = {8}, year = {2012} }