@inproceedings{oai:kutarr.kochi-tech.ac.jp:00001252,
 author = {LIMUNGGURA, Tippawan and MEKHORA, Thamrong},
 book = {Society for Social Management Systems Internet Journal},
 month = {Dec},
 note = {Pomelo is high potential crop to increase income and alleviate poverty for Thai farmers;especially, in
Samut Songkram Province which faces the climate change problem. The higher temperature effects local
lychee orchard has no yield; therefore, farmer likely changes lychee area to pomelo area increasingly.
This research aimed to explore production and market pattern of pomelo farmer namely “Pomelo Quality
Development Group, Samut Songkram Province”. The quantitative and qualitative research methods were
used in this research. Research questionnaire data were collected from all of the group members. The
findings revealed that all farmers planted in raised beds pattern with average spacing 5.02 X 5.83 meters,
planted pomelo variety namely Khoa Yai with average pomelo farm size 7.15 rais (1.15 hectares). The
majority (85.37 % ) planted pomelo as the main crop, propagated by themselves (90.24% ), watered by
springer (53.66% ). They applied fertilizer and integrated pest management following the Good Agricultural
Practice (GAP) recommendation. The cost of pomelo production was 12,496.97 baht / rai. In the year 2554,
they got an average yield 1,020.63 kg. / rai, an averaged farm price was 22.30 baht / kg., therefore, the
average income was 22,760.03 baht / rai, and the net production return was 10,263.06 baht / rai. In terms
of market pattern, this farmer group divided to 2 channels which were foreign market, China exporting
approximately 30% and domestic market approximately 70% .Moreover, this research developed the
participatory website for the farmer group in order to promote trade opportunity and public relation. The
audience satisfaction towards the website was high level ( = 3.56)},
 publisher = {Society for Social Management Systems},
 title = {Pomelo Production and Market Pattern of the Pomelo Quality Development Group, Samut Songkram Province,Thailand},
 volume = {9},
 year = {2014}
}