{"created":"2023-05-15T12:36:38.469054+00:00","id":1469,"links":{},"metadata":{"_buckets":{"deposit":"33b67339-d9c5-4fff-9fb9-5b689169eb0e"},"_deposit":{"created_by":2,"id":"1469","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"1469"},"status":"published"},"_oai":{"id":"oai:kutarr.kochi-tech.ac.jp:00001469","sets":["28:35"]},"author_link":["4091","4092"],"item_7_alternative_title_21":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A study on contents consumption behavior of pay broadcast customers"}]},"item_7_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-07-29","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"197","bibliographicPageStart":"193","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"高知工科大学紀要"}]}]},"item_7_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"テレビは無料で視聴できるものという概念を破って、WOWOWが日本初の本格的有料放送のサービスを開始してから20年が経とうとしている。その間、CS放送のスカイパーフェクト・テレビも開局され、有料放送は社会インフラとして日本に根付いたかに思えた。しかし高画質、高機能、マルチチャンネルといった高付加価値サービスを提供できる環境が整ったにもかかわらず、ここ数年に渡り有料放送の顧客数は伸び悩んでいる。本論文では有料放送のサービス消費について、消費者行動理論からアプローチし、その購買のメカニズムを明らかにした上で有料放送顧客獲得のためのマーケティング戦略を提言していく。","subitem_description_type":"Abstract"},{"subitem_description":"It is going to be 20 years soon since WOWOW, the Japan’s first private satellite broadcasting station, started pay-broad cast service in 1990. When WOWOW announced that it was going to charge for broadcasting, people were anxious about the prospect of their business. This is because in abroad, satellite pay-broadcasting stations. We create a general model for consumption behaviors of pay broadcast customers.","subitem_description_type":"Abstract"}]},"item_7_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"4092","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Wakaki, Koichi"}]}]},"item_7_publisher_35":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"高知工科大学"}]},"item_7_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11954573","subitem_source_identifier_type":"NCID"}]},"item_7_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1348-4842","subitem_source_identifier_type":"ISSN"}]},"item_7_version_type_18":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"若木, 宏一"}],"nameIdentifiers":[{"nameIdentifier":"4091","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-02-13"}],"displaytype":"detail","filename":"rb7_193-197.pdf","filesize":[{"value":"414.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"rb7_193-197.pdf","url":"https://kutarr.kochi-tech.ac.jp/record/1469/files/rb7_193-197.pdf"},"version_id":"d3d815ef-991b-41c0-b875-4eaf2c59fa8d"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"有料放送顧客におけるコンテンツ消費行動に関する研究～コンテンツ消費と情報処理型消費者行動モデル～","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"有料放送顧客におけるコンテンツ消費行動に関する研究～コンテンツ消費と情報処理型消費者行動モデル～"}]},"item_type_id":"7","owner":"2","path":["35"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-09-03"},"publish_date":"2010-09-03","publish_status":"0","recid":"1469","relation_version_is_last":true,"title":["有料放送顧客におけるコンテンツ消費行動に関する研究～コンテンツ消費と情報処理型消費者行動モデル～"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2023-05-15T14:11:54.585422+00:00"}