@inproceedings{oai:kutarr.kochi-tech.ac.jp:00000838,
 author = {Chen, Hongbin and Li, Xiaodong},
 book = {Society for Social Management Systems Internet Journal},
 issue = {1},
 month = {Mar},
 note = {There is a closely interdependent relationship between enterprise interest and public interest, which is an inexorable law of social and economic development. However, at the present level of social and economic development, this interdependent relationship manifests itself mainly with large multinational corporations and natural monopoly enterprises; Enterprise's public strategy, which deals with the relation between enterprise interest and public interest, is an integral part of the enterprises’ core philosophy and is also an important precondition that affects the establishment and implementation of enterprise's commercial strategy.},
 publisher = {Society for Social Management Systems},
 title = {Wisdom : “The Making of Morality “ : A Tentative View on Corporate Citizen Phenomenon and Corporate Social Responsibility},
 volume = {3},
 year = {2007}
}