WEKO3
アイテム
Buying Behavior Of Premium Beef Product In Bangkok
http://hdl.handle.net/10173/1808
http://hdl.handle.net/10173/1808ecfe60ef-aa01-4eb7-9f57-658734b966ab
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
SMS10-145.pdf (106.7 kB)
|
|
| Item type | 会議発表論文 / Conference Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2018-02-06 | |||||
| タイトル | ||||||
| タイトル | Buying Behavior Of Premium Beef Product In Bangkok | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | buying behavior | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | premium beef products | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_5794 | |||||
| 資源タイプ | conference paper | |||||
| 著者 |
Suwunnamek, Opal
× Suwunnamek, Opal× Asawaruangpipop, Poramate× Toyoda, Takashi |
|||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Beef husbandry is the traditional occupation in Thai culture for a long time. However, beef consumption in Thailand was still low at 2.6 kgs/person/year. The encouragement of more domestic beef consumption to maintain the cattle production system in the rural Thailand is the goal amid the competition from imported beefs. In addition, food safety issue is another point that beef production and distribution at the present is risky of disease and contamination. To improve the production for safe food, “premium” beef was promoted. It is called of the carcass that antibiotics during feeding was controlled, operated at standard slaughterhouse, delivered and sold at controlled temperature shop. This is the first attempt to set up the quality supply chain for Thai beef products. The study attempted to examine the consumption side, whether or not we might improve the consumption behavior of beef products, eat more for safer food. This study was aimed to examine demographic and marketing mix factors which influenced the buying quantity of premium beef. Logistic Regression Analysis was applied for 147 samples who ate beef. The result showed that most of them were female, single, about 30 years of age, income not more than 20,000 baht a month, bachelor degree, performing as employee at private enterprises, and their lifestyle was leisure at home. Demographic factor that had an influence on buying quantity was level of education. Higher education tended to buy for more quantity. Recommendations on softness, having marbling, brands, and knowledge on how to buy were fit for a “buy more” group. To stimulate the market for a “buy less” group, color and flavor quality, softness, brands or trademarks, education on how to buy safer beef, beef cooking service were recommended. | |||||
| 書誌情報 |
Society for Social Management Systems Internet Journal 巻 6, 号 1, 発行日 2010-03 |
|||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 2432-552X | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | Society for Social Management Systems | |||||
