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STUDY ON THE DEVELOPMENT OF REGIONAL PRODUCTS : a Case Study of Kochi Prefecture
http://hdl.handle.net/10173/1029
http://hdl.handle.net/10173/1029938d782d-60b5-4298-b576-61255b1eb1a6
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
sms12-1397.pdf (203.4 kB)
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| Item type | 会議発表論文 / Conference Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2013-10-25 | |||||
| タイトル | ||||||
| タイトル | STUDY ON THE DEVELOPMENT OF REGIONAL PRODUCTS : a Case Study of Kochi Prefecture | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | regional vitalization | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | special product development | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | regional management | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | marketing places | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_5794 | |||||
| 資源タイプ | conference paper | |||||
| 著者 |
Sumida, Kazutoshi
× Sumida, Kazutoshi× Tomisawa, Osamu |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Development of local special products has been believed to be an effective way for regional vitalization up until now. Problem was that a lot of these products which were developed successfully have failed to be commercialized due to the hard barrier of distribution channel system. This paper investigates success cases of regional vitalization in Kochi prefecture which is suffering population decreases and severe aging problem. The cases were analyzed from the aspect of management and marketing. It tries to clarify factors for successful special products development for regional vitalization. | |||||
| 書誌情報 |
Society for Social Management Systems Internet Journal 巻 8, 発行日 2012-05 |
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| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | Society for Social Management Systems | |||||
